Who Owns Clickfunnels

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Andrew: You utilized to sell these CDs where like on the house pages we you with two fingers pointing towards where people should offer their email address, right? On the CD is you pointing two fingers towards like where the center of the CD was so that people would understand where to take into the CD player.

I didn’t know that the very first thing that you sold was a potato weapon. What the hell were you doing selling a potato weapon? Russell: It actually wasn’t even a potato weapon. It was a DVD mentor people how to make potato weapons. Andrew: Ah, so you were a details marketer for a very long time.

When I got in this organisation, it was over ten years back. I was in college. I came online and I saw people making money and I was so delighted by the concept. So, I was learning things and attempting things. Information items is where I kind of found my very first home.

So, that was going to be my very first try in the information product company was this DVD on making potato guns. It didn’t make me a millionaire. But we offered a couple thousand dollars a month of this DVD, which for me in college was like– Andrew: A couple thousand dollars is significant, specifically for something … Russell: Oh yeah, I was the richest kid in college.

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Andrew: What did your funnel appear like genuine fast? Where did people originate from? What’s the very first thing they saw? How did you get them to purchase? Russell: So, it was extremely fundamental. It was back in Google PPC. So, we would buy Google Pay Per Click advertisements on “potato gun,” “potato weapon plans,” things like that.

It was a long kind sales page just to explain the DVD. They would pay $27 for the DVD. That was it in the beginning. It was remarkable because I put a dollar in Google advertisements and make $2 or $3 back. But the issue is Google began getting smarter and started increasing all of our costs.

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Quickly it wasn’t profitable. I didn’t know this at the time, but my very first funnel, I fulfilled these guys in Northern Idaho that made potato guns and drop delivered them. So, I resembled, “I’m selling all these potato gun DVDs. How about I offer your people’ premade potato gun sets as an upsell and you ship it out to them?” They said yes.

That’s how this whole thing started. Anyhow, the last 10 years considering that then, I have actually been geeking out and determining other ways to make it even much better. Andrew: So, a lot of times when I look at individuals’s older pages, I do not see their faces on it. I do not see their names on it.

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You weren’t visiting the owner of the service on a website due to the fact that they wished to seem like they were makers only, you understand. I do see you on the early websites, one something like Dotcom Secrets.com. That’s one of your websites, right? Russell: Yeah. Andrew: Was that a person of the first ones where you were teaching people how to build a business? Russell: Yeah.

I had actually done a lot of those things. When I initially got started, among the people I was gaining from, his name was Armen Morn. What’s intriguing, every one of his sites, there was an image of him in his suit and tie. I resembled, “He’s really effective and he always has a photo.” It’s funny, like I got a fit and tie.

I haven’t used a suit an incorporate permanently. I did that, got the picture and my very first websites would have me. I had a shaved head back then. So, I had a suit and a tie and a shaved head. That’s what he did. So, I’m a big modeler, I’m going to kind of model him.

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It’s funny looking back now. I’m sort of embarrassed you’re even looking at the page. Andrew: You look like you had like five pounds of infant fat, much like a little bit of child fat on you, right? Russell: Yes. Andrew: Is that insulting that I just said that? Russell: Not.

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I got in college right when I began my service. Going from battling every day to like not and simply being at a computer, I exploded most likely 30 pounds after college. So, I resemble round and pudgy in all those. Andrew: But I see your fumbling image here.

I think really the photo here, are you pressing somebody’s head right off their shoulders or something? Russell: That was the goal. Yeah. Andrew: So, you’re constructing all this stuff. Were you generating income with it? Russell: Oh yeah. It was amusing. In college I made the potato gun site.

About that time is when people began asking me what I was doing. So, I did like little workshop where I had my good friends and household come and a couple people who purchased tickets, simply a lot of little tasks like that. However within a year of finishing from college, I was tracking like just how much I ‘d made.

So, I was generating income at that time. I didn’t have any expenses. It was my better half and I and a computer. I had among my pals in Romania who was doing programming for us for a couple bucks an hour. That was the whole organisation. Everything we made was basically earnings beyond the ad cost.

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The entire thing where we added an upsell to the potato gun thing– we actually doubled how much money we made by having one little page. We were going crazy and I was so excited. There was nobody around me. There was no podcast back then. There was nobody to talk to.

Andrew: What year are we talking about there? Russell: I began 12 years ago. About ten years earlier was when this was happening. What year is this today? Andrew: 2016. Really, 12 years back, according to Linked In, Dotcom Tricks was 2002. Russell: Yeah. That’s about right. Andrew: Then you had the potato weapon service prior to that.

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