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I brought my partner and my kids, fantastic experience. We land. You do not have internet at first. I quick to try to ensure whatever is excellent. I started seeing messages on Facebook and Skype and everything blowing up that we’re done, like, “What does that indicate?” We’re racing to the hotel trying to get in there.

We were attempting to move over to Amazon’s Aurora, I think it’s called, their high-end database servers. This company handcuffed us like, “No, we won’t let you leave. If you do leave, you’re going to be down for a day to 2 to be able to move everything over.” Then suddenly the databases and the backups all simply crashed.

It ended up taking 3 weeks before this database server had actually been restructured. We would have been down for 3 weeks. Luckily our CTO and Dylan, these people are geniuses. They saw that. They went to Amazon Aurora servers and rebuilt the whole database structure, moved everything over. We were down I think for about six and a half hour or two.

Everybody is flipping out. Click Funnels is down. My sites are down. I’m losing cash. Everyone is losing money. Everybody wants to eliminate us. I was simply like, ‘What do you do?” As the leader in this situation, do you attempt to disregard it? Do you blow it off? This is my very first time as a genuine CEO.

All I remember is how pissed I was and I believed, “I’m going to let our neighborhood understand how upset I am due to the fact that I do not wish to attempt to hide this therefore I got my i Phone out and I’m being in the hotel room in London, I’m tired.

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I just informed everybody that it was unacceptable. I was mad. Whatever was undesirable. We were pissed. This was not okay that this taken place to us and to you men and everyone. I made this video. I posted it in our Facebook group. We had at the time about 10,000 individuals in our Facebook group.

We’re sorry.” I didn’t know what was going to occur. I didn’t know if individuals were going to be mad at me or whatever. What was intriguing was from that, we wound up getting 500-600 remarks of people stating, “We understand. We’re here to the long run. I don’t care what takes place.

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We’re with you guys. We’re hoping for you men.” Even Stripe who’s our merchant supplier, they sent us this substantial gift basket in the mail, like, “We’re here. We wish to make sure you people …” All this stuff, it was like this actually unusual rallying of our neighborhood that everyone came together and like supported us.

All these little missteps we had been having over the last two or three months– we found out later it was due to the fact that of the database server. We moved it over, it was done. All the concerns were gone. Stability was perfect. We were looking at our log like, “If we’re down 6 hours, people are going to leave.” I can’t inform you how stressful it was.

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Our cancellations throughout that time did not dip at all. It was just this thing where our neighborhood enjoyed us and what we’re doing so much, so they said, “We’re behind you.” It was just this actually cool experience where I feel like we moved from like a business to a community.

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Since then, it’s been cool. But it was absolutely a really frightening, extremely unpleasant day. Andrew: Considering how you need to get your service back up and running with a crisis like that, how you need to do all your webinars, how you have to determine the vision of the business, are you still likewise doing the other programs? I’m looking at my notes here from someone in my neighborhood who stated that you’ve got some type of program mentor people how to use Connected In and Facebook to drive traffic.

We have a high-end, I call it my inner circle. It’s $25,000. We have 100 people in that. We do high-end coaching with these people. Then we have lower-tier programs teaching individuals essentially funnel building, how to direct traffic. So, we’re doing coaching, but it’s all tied back to the funnels.

We do teach traffic. Andrew: Is that you personally doing it? Russell: A few of it is. Some things aren’t my capability. I’m not personally great at Facebook ads, however John on my group runs all of our Facebook advertisements. So, he trains our community mentor Facebook. Andrew: I see.

So, I teach individuals how to develop webinar funnels, how to offer on them. My whole mind is the more cash our clients and neighborhood make with their funnels, the more money they can reinvest in us. Andrew: You don’t have any standalone courses that you’re running outside of Click Funnels, do you? Russell: Yes, we do.

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Russell: So, it’s part of the entire business. Andrew: Oh, so now it’s all together. So, Dylan Jones, for instance, has a piece of this. Russell: Yes. This is fascinating. This is something that’s sort of cool. For me to acquire a trial user from Facebook right now, it’s like $120, which is truly pricey, best? But I have my book that I composed.

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So, a lot of our front-end items are lead generation, bring people into our community and then from there we offer Click Funnels on the back end. Which’s been the very best way that we’ve grown is having different front end training courses and books and products. So, we do have those.

Andrew: I see. Even though this is your own stuff, some of it created even prior to Click Funnels, you’re bringing it into Click Funnels into the service itself. Russell: Yeah. We recently migrated all my old items because it was strange. We had this strange thing like, “I’m doing things over here.” Andrew: Like Dotcom Secrets, is it owned by you personally? Russell: It is, but we have actually licensed all the products and everything into Click Funnels.

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